Batik Chic by Novita Yunus

Batik Chic is an Indonesian fashion brand under PT Wastra Cantik Indonesia, founded in 2009 by Novita Yunus. Guided by the motto "Keep Heritage Alive" and tagline "Think Globally, Dress Locally," Batik Chic preserves Indonesian cultural heritage through designs that combine batik, tenun, and other Indonesian traditional textiles with a modern touch. Its collections include apparel, kebaya, handbags, shoes, accessories, and batik fabrics made from quality materials by local artisans across Indonesia. Through innovative designs, signature embroidery, and high quality craftsmanship, Batik Chic creates elegant, comfortable, contemporary products while introducing Indonesia's rich cultural heritage to national and international markets.