Shamara

Founded in 2011, Shamara is an Indonesian fashion brand focused on elevating the richness of traditional fabrics—particularly woven textiles (tenun) from various regions such as East Nusa Tenggara (NTT)—into contemporary fashion lines. ​The core value of Shamara lies in its exclusivity and craftsmanship. Every collection is designed with the principles of: ​Limited Production ​Every Item is Unique ​Consistency in maintaining quality and cultural identity has led Shamara to actively participate in various trade exhibitions and international promotion missions, including: ​World Expo Osaka ​ISEA Melbourne ​"Choose Jakarta" in Paris