Toja

Toja is an Indonesian accessory brand that elevates cultural heritage through a modern design approach and traditional handcrafting techniques such as crochet, kumihimo, and tablet weaving. Founded in 2016, Toja is inspired by Batari Toja, a female Bugis leader who symbolizes the strength and elegance of women across the Indonesian archipelago.Toja is committed to sustainability and women's empowerment, collaborating with local artisans to create products that are not only aesthetically pleasing but also socially impactful. Through original designs and a powerful narrative, Toja celebrates women as creators of life and guardians of cultural heritage.