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Friny Collection is a Local Fashion Company established in 1991 in Riau Province with the spirit of preserving the Riau Malay Cultural Heritage. Through Modern Clothing, Riau Malay Embroidery with the name UBAR (Usaha Bordir Asli Riau). FRINY also develops Sustainable Ready-to-Wear products with the SALOSO brand, which emphasizes the utilization of textile waste, and Innovative Embroidery techniques without leaving the uniqueness of Riau Malay culture.