Hoofid

Established in 2014 in Bandung, HOOFID is a specialized apparel brand rooted in Eastern cultural values and Archipelago heritage. Market Context & Value Proposition Capitalizing on Indonesia’s rich landscape of cultural, religious, and formal occasions, HOOFID offers versatile, ready-to-wear tailoring engineered for immediate implementation across diverse events. Our designs elevate the wearer’s persona, delivering both aesthetic value and confidence on demand. Vision To be the signature outerwear of choice during pivotal moments of togetherness across Indonesia, inspiring a new standard of style: Ready When It Matters.