Outer Motif Bunga Anemone

"Key Kebaya" was established in 2013 with a concept of collaborative design motifs. Their vision and mission are to preserve the rare art of embroidery by reactivating artisans who had stopped due to low wages. By providing fair wages, Key Kebaya supports the artisans' livelihoods and empowers stay-at-home mothers as embroiderers. They also collaborate with other SMEs. Their main products include kebaya encim/nyonya, baju kuruang basiba, and unique outerwear that meet Key Kebaya's quality standards. Kebaya encim is exported to Malaysia, baju kuruang basiba is focused on the local market, and outerwear caters to the local, national, and international markets.